- Introduction
The company was founded in 2014 with the aim of revolutionizing the retail sports goods market in Athens and beyond. Starting from a 60 sq.m. space, it has evolved into one of the leading players in the Greek sports goods market, offering unparalleled quality and exceptional customer service. Today, the company operates a modern 180 sq.m. store in Ilion, which was renovated in 2022 to offer an enhanced shopping experience.
- Growth and Development
The company quickly grew from a small retail space into a multifaceted sports goods center. Its operations are supported by two warehouses, with a total area of 280 sq.m., which form the backbone of the order processing and shipping system.
As consumer behavior shifted towards e-commerce, the opportunity for expanding its reach was recognized. An online store was created to offer quality products to a wider audience, not only in Athens but also across Greece and internationally. Alongside online sales, the physical store remains a point of reference for customers who prefer personal service.
The strategy to combine retail and e-commerce was crucial for the company’s growth, enabling highly efficient inventory management.
- B2B Expansion and Partnerships
Recognizing the opportunity in wholesale, a comprehensive B2B (Business-to-Business) division was created to serve other businesses. The company now operates an extensive and functional B2B system with over 250 active clients, mainly from Greece (95%), but also from the Balkans and Cyprus.
The B2B system offers an automated wholesale ordering process, managed through a commercial system. This system integrates supplier recording, ensuring that orders are placed with the most cost-effective suppliers. With more than 15 regular suppliers, the company can efficiently manage its supply chain, offering stability and flexibility, even in times of crisis.
The company’s technological innovation also allows integration with new suppliers through API, XML, or other file formats like Excel, offering great flexibility and adaptability.
- Products and Services
The company offers a wide and diverse collection of sports goods, including top footwear, modern apparel, essential accessories, camping equipment, and the latest fitness gear. Its strength lies in its broad range of well-known brands, ensuring customers access to high-quality products at affordable prices.
- Customer Base and Statistics
Over the years, the company has served more than 500,000 unique customers, with an impressive 10% returning to shop again. While the majority of customers are based in Greece (98%), the company also serves a growing international customer base, accounting for 2% of buyers.
- Technological Infrastructure and Innovations
The company has invested in an advanced order and inventory management system, which is 90% automated. The company’s online store is built on a state-of-the-art platform, allowing dynamic synchronization of stock between the online and physical store. The order management system ensures immediate and efficient customer service.
Additionally, the commercial system used is fully customized to the company’s needs, with investments exceeding 150,000 euros in upgrades and staff training.
- Conclusions and Investment Opportunity
Acquiring the company offers a unique opportunity to enter a profitable market. With steady growth and strong partnerships, the business is an ideal choice for anyone interested in taking over an already established and profitable enterprise.
The company also maintains solid and strong partnerships with suppliers, ensuring its supply chain even in times of economic crisis. The fully developed B2B system is another factor that enhances the value and sustainability of the business.
